The goal for this assignment is to rebrand and create a campaign for a client, which in this case is British fashion designer Harris Reed, who is known for his innovative work marrying genres from fashion, film, beauty, culture, and the digital world through a gender-fluid lens.&nbsp;This campaign is heavily influenced by Reed&#39;s S/S 23 collection named Mise en Scene, which draws inspiration from Victorian fashion silhouettes and the NYC drag scene while playing with gender fluidity. By combining elements from both sources, I was able to develop a new visual identity for the brand that closely represents the brand&#39;s values and personality. The project successfully resulted in a logo redesign, a publication, applied branding and a variety of branding expansions that represent the combination of elegance and luxury with a touch of playfulness.<a href="https://graphis.com/entry/15c75555-dd1b-41f7-a5b8-8412ff6da78d" rel="noopener noreferrer" target="_blank">Graphis New Talent 2024 - Silver Award</a>

Harris Reed 

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</pre>Lionheart Prints is a women&ndash;owned gift shop and paper goods store in New Orleans which specializes in handmade greeting cards. The goal for this assignment was to re&ndash;brand the client and create a letterhead package with their new image. The solution is an origami-inspired logotype and letterhead package with interactive elements, making reference to their artisanal greeting card making process. <a href="https://www.graphis.com/entry/b23a8244-0f53-4cb6-b2e0-ec5456aba9b5/" rel="noopener noreferrer" target="_blank">Graphis New Talent 2022 &ndash; Silver Award </a>

Lionheart Prints

This major campaign project consists of a revival of dELiA*s, a young women apparel retailer with great prominence in the late 90s and early 00s. The concept for this revival is to market the brand to those girls who where too young to order from dELiA*s back in the day but are now young adults. The brand used to be catalog-based the idea would be for the company to have a brick-and-mortar store, a website, social media presence and a renewed version of their original catalogs.

Delia's

This typographic assignment consisted of developing a zine which explores the various meanings of a chosen homonym. My partner and I chose the word &ldquo;frank&rdquo; &ndash; we decided to create the zine in a mid-century style, focusing on pop culture aspects and implementing a visual language that works along the chosen era while at the same time representing the definitions of said buzzword.Collaboration with Nathan Smith

Frank Zine

Funkford is a modern take on the classic bell bottom script typographic genre, reimagined and designed by the Australian type designer Dave Coleman. In this assignment we were asked to develop a mobile-friendly microsite showcasing the various elements of a selected typeface. The solution for Funkford&rsquo;s microsite was a colorful site inspired by the grooviness of the late 60s and early 70s &ndash; the vision for this site was heavily inspired by The Beatles&rsquo; song Lucy in the Sky with Diamonds.<a href="https://xd.adobe.com/view/171e9446-a4a2-4052-aa08-86a83912c150-424d/" rel="noopener noreferrer" target="_blank">Try it out!</a>

Funk Ford

The concept behind this entrepreneurial project is the creation of a museum for disco music called Museum of Disco &ndash; it would feature a variety of exhibitions highlighting fashion, important nightclubs of the disco scene in NYC, and key figures of the era.

Museum of Disco

Talenti Gelato is an American gelato brand which embraces aspects of Argentinian, Italian and American cultures through their recipes. This project consisted of a re&ndash;brand, package redesign and development of a brand extension for the assigned client. The solution for this assignment features a modern twist on classical imagery, inspired by Italian culture, which is portrayed by a series of collages that feature famous Italian figures, landmarks, and monuments as well as candid shots of Italian people circa the 1950s

Talenti Gelato 

This publication design project consisted on developing a brochure for an assigned client. My client was Made Trade which is an ethically&ndash;sourced, sustainable American home decor and clothing retailer. The solution for this assignment consisted of a brochure that showcased the importance the brand gives to their core values as well as showcasing some of their products. The goal of this publication was to promote slow fashion consumption and convince the reader that value is greater than the price &ndash; hence the repetition of the &ldquo;greater than&rdquo; symbol throughout the brochure.

Made Trade

For this assignment we were asked to create a visually compelling poster for a chosen social cause. The cause that I chose was gender equality in the workplace, as a result I created this illustrative series of posters showcasing diverse working women as well as some statistics regarding the inequality presented in the workplace towards female presenting individuals.